Good Design is Important for Businesses of All Sizes

I recently had a disagreement with a colleague regarding whether a small, family-owned business requires the same level of design quality that a large national company requires.

He believes the small, family-owned business can get by with a branding strategy that has had not as much time spent on it by the designer as well as less of an effort for research on the target audience and the competitors. He also believes that a presentation that is not highly professional is acceptable for this business since all customers are generated currently by personal references.

This colleague thinks that a large, national company should be dealt with differently by the designer in the design approach and strategy.

I feel that all businesses deserve the same treatment by designers creating work for their marketing campaigns for time, quality, research, personal attention and customer service.


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