Online Branding

I came across an interesting article on online branding by Jessica Ferris of HOW Magazine.

Some key points from the article include:

• Providing a competitive advantage 
• Brands provide a stable asset 
• Brands provide economic value 
• Brands set expectations 
• Brands create the experience 
• Brands expedite the buying decision process 
• Brands create differentiation and competitive advantage 
• Brands increase the success rate of organizations 

Please read more at the following link:

http://www.howdesign.com/editors-picks/online-branding-web-design-strategy/?lid=hwfb