Online Branding

I came across an interesting article on online branding by Jessica Ferris of HOW Magazine.

Some key points from the article include:
  • Providing a competitive advantage 
  • Brands provide a stable asset 
  • Brands provide economic value 
  • Brands set expectations 
  • Brands create the experience 
  • Brands expedite the buying decision process 
  • Brands create differentiation and competitive advantage 
  • Brands increase the success rate of organizations 
Please read more at the following link:


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