Inbound Marketing

Recently, I spoke to a small Annapolis business group about inbound marketing. Here are some highlights of my discussion:

• Bring visitors in 
• Be easy to be found 
• Draw customers to website with interesting relevant content 
• Blog, podcast, video, enewsletters 
• SEO (search engine optimization with key search words for google), social media marketing 
• Convert visitors to leads 
• Convert leads to sales 
• Content marketing, create and share relevant media and published articles with potential customers 
• Valuable, high-quality, engaging content that solve's people's problems (relevant to your industry) 
• Gain website traffic through social media sites 
• Create content relevant to your industry that can be shared through multiple social networks 
• Track success and failures of content with statistical data 

Check out Hubspot, Hootsuite, emarketer.com, grafik.com, gotgroove.com