Design Project Costs Reflecting Quality

Recently, I submitted a proposal requested for a webpage design. The potential client was confused why my proposal was higher than his other proposals for the same job. My proposal included:

• strategic branding
• target audience research
• content organization
• copywriting
• photography selection
• original graphic design

Production companies that specialize in filling plug-in web templates may not offer the same services as a design firm or freelance graphic designer. The resulting product may not reach the targeted audience, produce the desired client feedback or sell the featured items or services. The webpage may need another redesign much sooner to correct these mistakes and cost the client much more money in the long run.

Project costs can directly reflect the quality of the product to be delivered.