Ways That Professional Designers Help Businesses Plan for Visual Communications

4 guidelines for maintaining a corporate identity

1. differentiation
2. relevance
3. coherence
4. esteem

7 ways to distribute effective content that gets noticed

1. website
2. discovery platforms
3. email
4. social networks
5. content sharing websites
6. native advertising
7. get media and bloggers to share content

6 website tips

1. 3 seconds to grab attention
2. white space
3. original photography
4. connection between user and brand
5. coherent theme
6. consistency

4 ways that a designer can help you automate your business

1. statement of purpose
2. marketing budget with a timeline
3. find prospective audience
4. consistent campaign

How can a marketing plan reduce content noise?

• funnel information
• pinpoint message 
• differentiate from competitors
• eliminate brand confusion
• build trust